Board Of Directors

Mr. Shariq Shaffi | MD

It gives me great pleasure to welcome you to our website. Here you’ll get direct insights into all the activities taking place within our business verticals, which includes our events, news, product launches and much more.

Diamond Group was a dream made reality by my father with the inception of Diamond Tyres Limited in 1968. As a group, it is our mission to enrich and give back to the communities in which we operate, not just to establish a successful business for our stakeholders. Fairness, honesty, and trust are values that we apply to modern and innovative ways of working and building our business and related connections. This dedication has paved the way for Diamond Group’s remarkable journey over the last decades, resulting in one of the country’s most renowned and trusted groups.

I am convinced that Diamond Group will continue to be at the forefront of Pakistan’s growing markets, whether it be comfort, luxury, safety, or sustainability, we will better serve our clients always. I would like to take this opportunity to thank our workforce who have always been dedicated to their duties and as a result, been instrumental in our ability to serve more and do more.

Hariq Shaff

Corporate Governance Framework

Diamond Group’s business practices followed for the last 50 years have been to create value for all stakeholders through fair corporate practices, which are translated into policies approved by the Board of Directors and instilled all the way through the company to enrich the pecuniary and societal value for all stakeholders of the Group. Transparency, accountability and adherence to ethical practices, lie at the core of Diamond Group business processes & are implemented through the standard procedures, corporate governance regulations, code of business ethics & strong internal mechanisms.

Directors’ Acquiescence

The Group board is delighted to state that the preparation of the financial statements underscores that the results of operations, cash flow, & equity are in accordance with International Financial Reporting Standards (IFRS). Moreover, the system is proactively implemented & monitored.

The Board committee meets on periodic basis to discuss;

  • • Competitor’s analysis
  • • Strategic direction of the company
  • • Ensuring informational security
  • • Research & development
  • • Business endurance

Adding to that, the company’s website is updated frequently to provide a comprehensive and up-to-date statistic of the company that encompasses financial highlights & investor information.

Directors’ Acquiescence:


The Executive Leaders play an integral part in the functionality as well as integrity of the business operations. They are responsible for the strategic planning, decision making and overall smooth management of all components of the business. They analyze, delegate, monitor and suggest changes to ensure all operations are being done efficiently and effectively.

Our corporate structure involves individuals of diverse backgrounds who can offer their extensive knowledge, expertise, and critique to educate employees and shape the future of the company by improving the lives of customers with various product offerings. Our leadership approach is to set SMART goals in accordance with each respective business, so the growth and optimization of business is maintained at each individual level.

The hierarchy of our leadership consists of Directors, Heads of Departments, General Managers and Deputy General Managers. Each unique business has their own set of Executive Leaders who are well versed in their subject matter to offer insights to improve the business services and management. Through this diverse structure, we aim for faster growth and value creation by creating a more empowered, agile and accountable organization that transforms the narrative of living.