Bringing growth, ingenuity, & experience to the market.

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About Diamond Group

We started our business in 1968 with Diamond Tyres Limited and later went on to diversify into foam, bedding and mattress businesses by 1974. As of today, we have a diverse portfolio of businesses comprising of Diamond Supreme Foam, Dolce Vita Home, Dolce Vita – the King of Mattresses, Supreme Home, Diamond Tyres Limited and Diamond Jumbolon.

From entrepreneurial beginnings in 1974, Diamond Group is one of Pakistan’s leading national conglomerates.

Innovation & Continuous learning

Innovation & Continuous learning

Integrity & Commitment

Integrity & Commitment

Care for all stakeholders

Care for all stakeholders

Enjoy what we do

Enjoy what we do

Board of Directors

Hariq Shaff
Chief Executive Officer’s Info

“Mr. Mudassir Shaffi is one of Pakistan’s youngest CEOs and was profiled in the top 100 CEOs of Pakistan’s publication in 2016. Having joined the Diamond Group of Industries in 2008 after graduating with a Business and Finance degree from the UK, Mr. Mudassir Shaffi has been instrumental in evolving and positioning the various Diamond Group of Industries businesses as leaders in their categories. He currently serves as a CEO on the board of all DGI concerns and looks after various group wide roles in general administration, production, supply chain, human resources, investments and marketing.”

Mr. Mudassir Shaffi | Chief Executive Officer View our Board of Directors
Hariq Shaff
Director’s Info

“Mr. Bilal Ejaz is the current Director of Diamond Industries Limited and is on the board of the Diamond Group of Industries. He has been involved with the group of concerns since the late nineties and possesses in-depth knowledge, extraordinary management and administrative skills, which are showcased in all his business functions.”

Mr. Bilal Ejaz | Director View our Board of Directors
Hariq Shaff
Director’s Info

“Mr. Muzammil Ejaz has been associated as Director with the Diamond Group of Industries since 2004 and is the driving force behind Diamond Tyres Limited. He also serves as a Director for various group concerns. Under the leadership of Mr. Muzammil Ejaz, the success of Diamond Tyres Limited in the short period of 10 years has been unmatchable and now boats as the sponsors of one of the top three leading tyre brands in Pakistan.”

Mr. Muzammil Ejaz | Director View our Board of Directors
tayyab Shaffi
Director’s Info

“Mr. Tayyab Shaffi brings strong expertise in finance and strategic business development to help drive the Diamond Group of Industries’ growth and innovation. A finance graduate of Hult International Business School, he leads the Group’s domestic retail strategy, ensuring products remain high in quality, accessible, and aligned with changing consumer needs. His role also spans finance, retail operations, and marketing, where he works to strengthen market presence and support long-term, sustainable expansion. Focused on innovation and product excellence, he is dedicated to expanding the Group’s portfolio across both domestic and international markets while positioning the company as a progressive and trusted industry leader.”

Mr. Tayyab Shaffi | Director View our Board of Directors
Ateeb Shaffi
Director’s Info

“Mr. Ateeb Shaffi, a 2023 Babson College graduate with a B.S. in Business Administration, brings a global outlook and entrepreneurial drive to the Diamond Group of Industries (DGI). He is focused on expanding DGI’s international presence by growing the portfolio through new product categories, a broader client base, and future international branches. He led the launch of Diamond Home, successfully extending the Group’s offerings beyond mattresses to include home essentials such as furniture, beds, and sofas. In his current role, he oversees key areas including supply chain, production, product development, and finance, working to position DGI as a globally recognized manufacturer delivering high-quality home solutions in both domestic and international markets.”

Mr. Ateeb Shaffi | Director View our Board of Directors

Our Brands

Dolcé Vita Home

Dolcé Vita Home

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Diamond Tyres Limited

Diamond Tyres Limited

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Diamond Home

Diamond Home

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Diamond Supreme Foam

Diamond Supreme Foam

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Diamond Jumbolon

Diamond Jumbolon

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Dolcé Vita King

Dolcé Vita – the King of Mattresses

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Diamond Enterprises Pvt Ltd

Diamond Enterprises Pvt Ltd

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Investor Relations

Good corporate governance establishes and maintains an ethical environment within the Group, and serves to enhance the interests of the shareholders.

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Careers at Diamond Group

At Diamond Group, we pride ourselves in having excellent employees who are dedicated and passionate about their jobs.

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